Do you have an online shop and want to improve your conversion rate? For any online shop, placing an order is vital as this is where the sale ends. However, it’s also the move that has one of the highest cart abandonment rates. Research shows that nearly 70% of customers abandon their shopping cart and 21% of those customers abandon their checkout because the process was too long or complicated.

While there is no one-size-fits-all solution in eCommerce, the truth is that one-click checkout pages are better suited for most businesses. Users want to buy things quickly and easily, so one-click checkouts are very useful. The idea is to help customers shop as soon as possible to increase their conversion rates. Now, let’s take a closer look at how you can use WooCommerce One-Click checkout plugins to improve your business.

Why Use One-click Checkout Plugins

One-click checkout plugins have several benefits. Here are some key ones: It shortens the shopping funnel. This is convenient for buyers because they can fill the purchase form and buy things on a single page. Thus, the quality of buyers’ purchases improves.

It saves time. WooCommerce one-page shopping means fewer order fields, which saves time and makes customers feel comfortable. By simplifying the checkout, paying for one page reduces the abandoned shopping cart. As a result, customers are more likely to complete your purchase, which will help you increase your conversion rate.

When to Use One-click Checkout Plugins

WooCommerce’s default checkout page isn’t wrong, but you can take a step further to gain an edge over your competitors. When you adjust a payment, you can tailor it to your business and increase conversions. One-click checkouts are the perfect solution if you want your customers to make purchases as quickly as possible with as few clicks as possible. The idea is to minimize the time users spend at the checkout. This is especially suitable for stores that sell products that are not very expensive and do not require much customization.

Also, one-click checkouts are ideal for stores that sell digital products or goods that do not require a shipping address. Let’s take a look at some of the customization needs for the WooCommerce default checkout page.

Customizing WooCommerce default checkout page

The default page has limited configuration options because it focuses on bare bases. To further customize your checkout box, you will need to download and install additional items or update your WooCommerce payment with a custom code.

By their nature, plugins are more comfortable to use than adding custom code, as they are pre-designed templates that are easy to download, filled with your data, brand logo, and content, and get up and running quickly. Plugins also need little support because they are managed and updated by professionals. They do not require coding experience, as most use a user interface with field editing options.

The downside of addons is that you limit yourself to what the addon is for and its capabilities. They don’t need coding experience, but you also can’t configure with the same controls you get during coding. Coding requires understanding but offers more flexibility for customization.

How does it work with two modes?

1) One Click buy with Checkout Page redirection

WooCommerce One Click Buy, Checkout Redirection Mode has buttons on the Shop, Category, and single Products pages where the user can click on any item added to the cart. They will be directed to the checkout process.

2) One Click buy with Popup Form

With WooCommerce One-Click checkout, the second mode of checkout can display a popup form to fill in your details and make a purchase. The popup form displays product information.

One-Click Order or WooCommerce Order

On the settings page, you have the option to choose a one-click form that allows your customers to add a one-click order entry, or you want to add a WooCommerce Order to enter as well.

Notification on Order Submission

You can also send an email to the administrator and the customer a WooCommerce subscription note and order confirmation with this one-click.

Smart ways to use the one-click checkout

Broadly there are three ways:

1) On your website

Set a one-click checkout directly to the “call to action” button. Thus, if the customer has previously chosen Stripe as the payment method and clicks on the CTA, he will pay directly.

2) In emails

You can also send customers a one-click checkout link asking them to buy a great product. After the customer clicks on the link in the email, they will be directly verified and paid.

3) With discounts

You can also find out discounts and coupons with one click at the checkout because online store owners give their customers many store credits, values, etc., for customer satisfaction. We’ve seen that one-click checkout can accommodate that as well.

Sell More with Simpler Checkout

In general, a one-click checkout helps users save time by reducing funnel steps, making it more convenient, and increasing conversions. The best way to take advantage of these benefits is to use the best WooCommerce one-click plugins. All solutions are great, so choose the right one for your business according to your needs.

On the other hand, if you have a small shop with few products, the one-click free version of Checkout Suite can be a great alternative. WooCommerce Direct Cash is the best choice for value for money and features. Whether you have a large or small store, this plugin includes the one-click purchase and quick purchase button features and many features that take your store to the next level. Even better, it has a free version and premium plans for those who want more advanced features.

Are you using any one-click checkout plugin? How’s your experience so far? Let us know in the comments section below!

Video is the most convincing way to engage consumers, especially those coming from mobile phones. Create high quality videos, and even the best players in the industry you compete against will push your content to the top of user streams.

Even better, using these videos on your website will increase conversions and AOV.

88% of business owners and shopkeepers surveyed said product page video increased conversions. 69% increased the AOV of video sites on product pages. Consumers 64-85% are more likely to buy a product after watching a video.

Can use videos in various ways: showing you how to use your products, sharing your corporate culture, advertising an upcoming contest or product, or raising awareness of a goal you support.

Videos on Product Pages

Product videos are a great tool to show different ways buyers can interact with your products. You can create product videos that serve a variety of marketing purposes, such as:

  • Lifestyle videos that show the product in action (the model you’re selling a suit to, a cyclist using your tools on the freeway, a chef creating a treat with your cooking products)
  • Tutorial videos showing how to set up or use a complex unit
  • Product reviews and testimonials hosted on YouTube
  • 360 ° views of your product in video format, instead of using alternative images
  • For more ideas on how to tell a story through a video, check out our blog post for company information.

Adding Videos from the Admin Area

You can add YouTube videos to the product page by editing this product in the admin area. Please note that the YouTube Video Management section only appears for existing products; if you are creating a brand new product, you must save it before viewing this section.

To add a video to a product:

  1. On the Product Change page, scroll to YouTube Video Management and click Add.
  2. Enter a video link in the YouTube video link field, for example, http://www.youtube.com/watch?v=4dkPbs5-GlY (note that the software may truncate or rewrite the URL).
  3. Enter the text you want to appear below the video in the captions field.
  4. Click the Add button.

Your video thumbnail will now appear in the YouTube Video Management section. You can add up to four videos to this section, if necessary, and then drag the videos’ thumbnails until they are in the order you want to view them.

Scroll up and click Live View to see how the video appears on the storefront. YouTube videos that you’ve uploaded to your product page will appear on the Description tab under any text you enter in the Description field.

To change the URL or title for a video, go back to the Manage YouTube section of the product edit page and click Edit below the video thumbnail. You can change the link and label in the Edit Product Video pop-up window. Please note that the YouTube video title will still appear in the built-in player, in addition to any subtitles you add.

If you want to add videos hosted on websites other than YouTube, you can use Easy Editor to embed third-party video code.

The Goal of eCommerce Video Marketing

Before you start recording your first video, it is essential to understand your goals. What exactly are you trying to do with eCommerce videos? This defines your approach and will help you create a video that will help you achieve your goals.

There are many reasons to use video marketing, but there are three main areas: education, awareness, and sales. Videos can be used to educate potential customers about your product. This is especially important when selling offers unique benefits that cannot be found in other options. This is even more important if your product is high tech and needs additional explanation.

Video ads are a great way to increase awareness of your product. Videos are a great way to grab a potential customer’s attention, mostly when you’re selling something new or unique. Videos are made for passive consumption. Even someone who isn’t looking for what you have to offer may passively watch a video that might grab their attention.

Ultimately, product videos are all about sales. They measure your video’s ROI by increasing the sales that they generate. Done right, product videos increase sales. About three-quarters of consumers are more likely to buy something online if they first watch a video explaining it.

What are the main types of product videos?

Product Demo: Show your product in action by demonstrating its features and benefits. If establishing how to use it is not practical, show the product from different angles and add a close-up.

Explainer Video: Demonstrates how to use, customize, or best use the product. This may include installation and configuration, and product features and benefits.

Story: Shows the benefits of a product in the context of a person’s life and work. Stories are a powerful way to help people showcase your product as part of their lives.

Video Advertisement: Any of the above could be an advertisement, but some eCommerce videos can be used to convince people to buy a product.

Promote your Product Videos

The most obvious place to start spreading your eCommerce videos is on your website. They can be used on landing pages to generate more profound interest in a product. Or they can be placed on product pages to help customers make their final decision. If you sell on a marketplace like Amazon, you can post your videos on product lists.

To get your message across, you can also include your eCommerce videos in the messages you send to your mailing list. Selected videos can be directly linked to a dedicated landing page to direct potential customers now to where they can make a purchase.

Ecommerce videos are also perfect for your social media promotions. Videos can be posted on all social networks like Facebook, Twitter, Instagram, and Snapchat.

For even more significant impact, a small investment in paid online advertising can go a long way. Online video ads can be purchased on the Google Display Network, Google Marketing Platform, Google Ad Manager, YouTube, Bing, and even streaming services like Hulu.

Last Words

If you want to reach the largest possible number of leads, make sure everyone can get your messages. Adding subtitles to your videos can make them easier to find by improving your SEO. We can create subtitles to make your videos more accessible, more comfortable to share, and visible to people who can browse the web with the sound muted.

It’s essential to thank your customers whether you own a traditional store or an online store. If customers are happy with your friendly, grateful message, they will likely return to your store for a new purchase or share the services they purchased from your store with their family and friends. Wow, that means you’re getting free marketing from your customers. Sounds great, doesn’t it?

If you are in control of a WooCommerce store and want to increase sales, then you should consider the importance of amazing WooCommerce plugins like Role Based Price for Woocommerce, thank you pages, etc. This is also why we’re here to help you fully understand the thank you pages.

Before we get into the features, functions, and customizations, let’s first give you a clear definition of the WooCommerce thank you pages.

What is a Thank You Page in WooCommerce?

The WooCommerce thank you page, sometimes called the “Inbound Order” page in WooCommerce, is the page your customers see after submitting the form. Thank you page URL is in standard format …/checkout/order-received/…

Regardless of which product your customers have ordered, WooCommerce forwards them to the same thank you page as usual. But for some reason, many more store owners are creating their thank you pages for every product in their WooCommerce stores.

The function of a Default WooCommerce Thank You Page

The primary function of the standard WooCommerce Thank you Page is to thank your customers and display the details of a previously placed order. As shown in the figure, you can see that it often has four main parts, including:

Thank you Message: First, send a message to your customers, thanking them for ordering in your store. Often it is “Thank you. Your order has been received”.

General information: After you have thanked you, the page will display the order number, order date, email address, total cost, and payment method.

Order Details: This part contains product names, specific prices for each product, shipping cost, payment method, and total price.

Address: The customer’s invoice and shipping address are displayed here.

Customized WooCommerce Thank You Page

In addition to these standard elements, you can add some other cool pieces by customizing the WooCommerce thank you page:

Notification of what will happen next: For example, you can inform them that they received a confirmation email or phone call. Or tell them the status of your order: “Your order is being processed. You will receive a confirmation email shortly”.

Call to action: This is the most rewarding part of finding a way to encourage your customers to do what they want the website to do. For example, introduce them to popular blog posts on the website, direct them to a special offer, related product, or service, or ask them to share some social media.

In general, it will have a lot to do with a custom thank you page. That way, you get up-converting to thank you pages instead of the usual WooCommerce thank you pages.

The Thank You Page as a Marketing Tool

Research shows that reaching a new customer is five times more expensive than getting an existing customer. And existing customers can spend up to five times more than new customers.

Why is this?

The customer who just bought from your store is in perfect shape. This is when the customer is high; he feels optimistic about your store, so he gets your marketing messages.

Thank you for using this page as a marketing tool:

  • Increase sales
  • Build trust
  • Save yourself time

WooCommerce custom thank you page components

Let’s look at some of the elements or items you can add to your thank you page to make it a more effective sales tool.

  • Coupons

Offering directly to a new customer is an excellent sales technique. The customer already feels optimistic about your products (you know this because they just bought from your store).

So in some stores, they may impress the offer to go back and make a new purchase. Also, WooCommerce discounts are a well-established advertising method.

And by using WooCommerce coupons, you can make sure that the use of coupons is limited. Therefore, the new coupon code can only be used by the customer. And you can also set the maximum usage.

  • Cross-sells

Cross-selling is a method that WooCommerce encourages customers to buy more products based on the content of their shopping cart or order.

Adding cross-selling to a website (especially if you’re also offering a coupon) can be just an extra boost a customer needs to go back and buy this thing.

In WooCommerce, you set up cross-selling for a product – so cross-selling tips on your thank you page would help your customers.

  • Custom content

Thanks to the page, you can add custom content for several reasons. These include:

  • Boarding
  • Support information
  • Delivery time
  • Return information
  • A personalized message to a customer who welcomes them to your site

Because the WooCommerce Thank Pages plugin uses WordPress posts, you can add any custom content, including text, images, and videos.

  • Downloads

It is sometimes said that the experience of buying products to download from the WooCommerce store can be a bit flat. The thank you page is the perfect place to fix this – providing the customer with more information, download links, and inbound instructions.

  • Shipping information

Have you ever bought anything from a store built for Shopify? They have a very decent thank you page that includes a Google Map with the customer’s shipping address.

In addition to providing visual satisfaction, it increases user confidence. This may seem like a relatively small detail, but such things add up, sending customers positive signals about your store and products.

End Note

As the world’s largest online retailer, Amazon knows a few things about selling products. Among other things, they encourage customers to share their new purchases through a thank you note.

It has long been a fact that we tend to rely more on our peers’ recommendations than on any advertising or other advertising.

Seeing the tweet or Facebook posts of friends who are proud of new online purchases is a great way to attract consumers to your site. And indeed, users referred to by social networks are 71% more likely to turn into a paying customer.

We are living in the age of digital marketing. Today online shopping has become a real necessity. The development of multiple eCommerce platforms has given business owners an excellent opportunity for online working. WordPress, Magento, Joomla, Shopify to WooCommerce, or Zencart are a few of these.

To build an online store on this plethora of platforms isn’t hard but to manage and run it consistently is a daunting task, mainly when the competition is fierce. Developers of these platforms are developing more and more extensions or plugins to assist you in your business growth. Woocommerce Name Your Price plugin is one of the beautiful developments by WordPress developers that allow you to be flexible in how much you charge for your products – to such an extent that you let your customers define their price.

There are several common business mistakes that many businesses make, particularly when they start their new online stores. These small mistakes can harm your business growth. You can avoid these mistakes before building your start-ups if you’re aware of these usual small mistakes. You can save your time and energy that more than half of eCommerce businesses fall victim.

This article will provide you a detailed discussion of 5 small common e-commerce mistakes by avoiding which you can become a successful online business owner from the very beginning.

 

  1. Lack of a proper plan for targeting

To start any business first thing you need is an idea or strategic plan. If you fail to make a successful business plan outline, it’s very mean you are not interested in building your own business. To develop your eCommerce site, you don’t need a formal strategic plan but a simple strategy to proceed and achieve the specific targets you set. You need not have much technical know-how as well.

It would be best if you had a simple business outline consisting of your targeted customers and the products you will sell. You are required to be aware of the emerging market trends and customer demands. And what you will sell to them and what customers are willing to pay for the products offered by you. Woocommerce Name Your Price plugin is the best woocommerce plugin that allows your customers to define their prices.

  1. Choosing the Wrong Ecommerce Platform

Today there is a plethora of e-commerce platforms. It up to you to choose the right one you think is fit for your business. Another usual mistake made by e-commerce business owners is that they choose the wrong eCommerce platform. To select the wrong eCommerce podium, break your e-store within a short time. The medium explains how you can display your items and categorize them, how to attract users, how to sell your products, and set price mechanisms, including your payment gateways.

You can avoid this common small business mistake by choosing the right and full-featured eCommerce platform fit for e-commerce business. It will assist you to boost your business and make rapid progress. So take your time and explore different platforms and understand their offerings before you make your choice.

  1. Low Website Security

Low website security is also is a big mistake made by online sellers. After choosing the right platform, the next thing is trust. Trust is the life force of an eCommerce store. 18% of online buyers say they’ve abandoned their cart because the e-commerce store was not trustworthy. Because of security risk, they did share their credit card information.

Put clear trust indicators on your online stores to build the confidence of your customers in you. Failing to put this, many online stores lose their credibility and fail to make their strong customer base. Buyers need the reassurance website is secure and will protect their sensitive data. Ensure that your eCommerce site has SSL encryption for online payments or trust badgers from different payment gateways such as Payoneer and PayPal to boost your buying confidence.

  1. Hiding Product Details and Information

Hiding product details and information is the fourth big mistake made by e-commerce retailers. They hide many product details like the ingredients of the product, refund or discounts, delivery charges, etc. Most of the time, they post information about their products and their uses.

Sometimes they do it to give surprises to their customers. But they get surprised in reaction when customers leave their sites without purchasing anything. Buyers feel tricked down when they have to pay more and did not know about the product. To sell and mainly to buy something is a straightforward activity, especially in shipping and prices.

By avoiding this usual small mistake from the very beginning, you can get substantial customer traffic on your site. Woocommerce Name Your Price plugin is the best you offer your customers to make their prices about your products.

  1. Bad SEO Strategy

To work successfully in any market, you are required to know the recent trends of that market. To run your e-store persistently, you have to make the SEO a top strategy of your business plan. Search engine optimization or SEO is the lifeblood for eCommerce websites. SEO involves studying the competitors in the market and knowing about the keywords or keyphrases they are using to rank their sites high on the first page of search engines.

Without formulating your proper local SEO strategy, you cannot beat your competitors. Most of the online businesses avail the services of professional SEO experts to achieve their targeted goals. Best SEO strategy means a strong customer base. So go and find the best SEO optimizers to rank your site at the top in search engines.

Wrap Up

It is an old proverb that it is always better to learn from others’ mistakes than your own. I hope this article will help you find online business sellers’ mistakes and learn from them to start your won e-store without falling victim to them. Choose the right and famous platform like WordPress to build and sustain your eCommerce site. Woocommerce Name Your Price, WordPress plugins, allow your customers to define their prices and discuss products in detail. More facility to customers means a strong customer base. Give positive, get positive. Good Luck!

Digital marketing is an approach that encompasses all marketing techniques and strategies through an online platform. This marketing approach is also defined as the summary of all marketing activities of a product or service depending on the various internet platforms. As technology and innovation gradually expand, different business areas are taking a digital approach to their market activities.

This market-based approach is based on different views or preferences, niche conversion rates, and related content. In addition to the web platform closely linked to this particular marketing strategy, it also includes mobile applications, instant messaging, electronic billboards and other stations.

Importance

By gradually increasing the awareness of social networking sites with other online platforms, customers and customers can connect progressively to social media almost around the clock. From a business perspective, this is an excellent opportunity to focus on prospects which is sure to change the company’s results and reputation. As a result of technological development and the gradual increase in competition in the market, companies large and small began to digitalize to increase their success.

The explanation for the implementation of such a marketing segment in almost all sections is only its efficiency and effectiveness. Here are some reasons why businesses do Internet marketing:

  • Effective control of customer relationships through various channels
  • Efficiency of the customer loyalty process
  • Target potential customers precisely according to their interests and preferences
  • Handy and communicative platform for solving customer problems in a short time

Hence, interest in digital marketing is gradually increasing as standards for job opportunities are set. Thanks to market provisioning, the job market is growing day by day, resulting in a considerable increase in career opportunities not only for college students but also for a student. From a professional standpoint, this online marketing course will be real propaganda for students and professionals alike.

World Going Digital

Gone are the days when a business could survive without a web-based presence. No matter what the product or service business is, digital market trends cannot be ignored. To be competitive in this dynamic world, companies are adopting various digital marketing trends such as artificial intelligence, data marketing and voice search optimization (VSEO). An excellent example of artificial intelligence is chat rooms, which use instant messaging to communicate with customers or website visitors in real-time, day and night. Isn’t that interesting?

Another growing market trend is video marketing. Get more engagement by posting videos or live streams on Facebook, LinkedIn, Instagram or YouTube. Hence, video optimization becomes more important. Other growing trends are in marketing, visual search, social commerce, augmented reality, ambient technology, etc. However, SEO still dominates content marketing.

A Career In Demand

The explosive growth of the digital marketing world and the urgent need for companies to implement it have called for digital marketing professionals and agencies. To remain relevant to the industry, companies outsource digital marketing services to keep pace with digital market trends. This is because brands need to reach their target audiences when using advanced proprietary strategies for marketing to be effective.

The more companies want to remain relevant and competitive in the digital market, the greater the demand for qualified and experienced professionals in digital marketing. Digital marketing is a great career choice for anyone looking to be at the forefront of this tech revolution.

Needs & Career Roles

A strong brand image can be created online through creative marketing strategies researched by digital marketers. In the digital space, digital marketing professionals engage in a variety of activities to ensure the brand is present on the web. This includes content, blogs, articles, research, newsletters, SEO and more. Or attractive photos, videos, infographics, etc.

Professionals identify the target market and develop a robust strategy based on their product or service. This can be important for any company to ensure that competitors dominate and thrive in the industry.

Digital Marketing offers many specializations like Digital Marketing Strategist, SEO Analyst, Email Marketer, Social Media Specialist, Website Content Manager, Google AdWords Specialist, Ecommerce Specialist, and others. This area offers a wide range of career opportunities. You can also build your store with WooCommerce, and it’s amazing and the best woocommerce plugins say WooCommerce popup cart and many others.

Growth Aspects

Career opportunities in digital marketing accompany the growth of online media. The growing popularity of the Internet has given businesses an excellent opportunity to expand their presence in cyberspace. The job market is growing, and this capability is receiving more attention than ever before.

A digital marketing candidate must be enthusiastic, resourceful, have soft skills, listening skills, leadership skills, and a sense of purpose. There are many different options available to digital marketing candidates, from online marketing to content marketing, SEO, mobile marketing, social media marketing to online reputation management and more.

Last Words

The field of digital marketing is developing rapidly. According to statistics, the Indian digital advertising industry is currently growing by 33.5%. The number of Internet users in India is estimated at 601 million by 2021. As a result, the number of users in India is growing very fast, to 38%.

This dominance thus becomes the basis for increasing career opportunities. According to statistics, the Indian digital industry creates over 20,000 jobs and is expected to grow an average of 14% per year. Around 220 million users can access digital services via their smartphones.

Only through digital marketing can you achieve your goals by expanding your customer reach!

WooCommerce operates over three million e-commerce websites worldwide. This free, open-source WordPress plugin offers some essential features for creating an online store for your WordPress website. While WooCommerce has all the basics of e-commerce, you can choose from some free and great WooCommerce WordPress plugins to create unique custom e-commerce in almost any niche.

WooCommerce works with WordPress

WooCommerce is one of the thousands of WordPress plugins that allow you to add specific features and functionality to your WordPress site. Plugins are small sets of code that can be installed from the WordPress Plugins folder on your site’s dashboard or from a long and growing list of third-party developers from around the world. After installation and activation, the plugins work with your e-commerce site’s current functionality and add new functions or expand existing ones.

WooCommerce is a robust plugin that includes many of the features available in your themes, such as product pages and galleries, shopping cart options, and payment methods. These features integrate seamlessly with your existing theme, creating a seamless shopping experience that focuses on your brand and the products and services you offer.

While WooCommerce has essential website highlighting features, they may not have exactly the features you want. However, you can easily add them yourself using one or more of the many add-ons designed to work with WooCommerce-based WordPress themes and WooCommerce. Plugins can add special shopping cart functions, payment methods, statistics, or foreign languages support ​​to your website. You can mix and match these as needed as long as they fit your WordPress theme and other plugins to work with your website.

What is WooCommerce Side Cart?

WooCommerce Side Cart is an interactive floating stroller for your WooCommerce store. That slides as soon as the user can purchase an item from the store or item page, change the quantity of the item according to the Ajax update, remove the product from the shopping cart, update the price and quantity. WooCommerce side cart is fully customizable with many customization options. You can change the cart icon’s position, change the cart’s color, and display your text in your languages.

With the WooCommerce sidebar, you can make your Woo shop more interactive with a mini shopping cart and counter and activate it on the product and store page. No need to go to the shopping cart and shop with a side cart. The sidebar contains all the buttons on your pages.

How does it work?

WooCommerce Side Cart

WooCommerce Side Cart in the window works smooth loading with overlay. As soon as you add an item to the cart, it appears. You can increase the number of products, delete or close the cart. On the sidebar, we have buttons for the shopping cart and checkout pages. You can also continue shopping if you like.

For a better UI/UX interface, we’re adding the “Checkout” and “Cart” buttons to a sidecar. WooCommerce Side Cart can be configured to place a mini cart icon with a counter on the left or right. When you install the plugin, it is in the correct position by default.

WooCommerce Side Cart has a feature to remove items without refreshing the page. You can also increase or decrease the quantity of the product. An animated arrow can close the stroller and display the subtotal behind the buttons.

Increase Conversion Rate

Did you know that you can improve your conversion rates by adding the WooCommerce Side Cart plugin to your website?

Improving the shopping path on your WooCommerce is a great way to increase your conversion rates. With this simple plugin, you can add an intuitive, location-wide shopping cart icon to your WooCommerce shop. If you click on the icon, your shopping cart will be displayed. By checking the cart contents, your customers don’t have to leave the current page, which provides a better user experience.

How to Install and Set Up WooCommerce Side Cart

To get more conversions with the WooCommerce side cart, you need to install the WooCommerce cart plugin first. You can download the plugin here or find it in the plugin repository.

Plugins can be installed in WooCommerce through your WordPress admin panel or downloaded from a third-party website and installed through your website’s plugins page. Please take a look at the version of the plugin you are installing to make sure it will work with your theme and other plugins. As your site grows and changes, you can install additional plugins to meet these new needs.

We recommend that you test this first on your development site to ensure the plugin does not conflict with other plugins you are using. It is a good idea to thoroughly test your product buying process to ensure there are no problems.

After installing and activating the plugin, click Sidecar in the WordPress dashboard to view the plugin settings. You can customize the settings according to your needs.

You can also tweak the CSS to match the sidebar’s colors and style to your branding strategy.

WooCommerce creates a hassle-free selling experience for the store owners

Every online shop is designed to sell the maximum number of products to users. WooCommerce’s built-in features and capabilities make it the best e-commerce platform for flawlessly selling products online. With improved e-store management and an exciting service WooCommerce, you can create a customer-friendly e-commerce website.

Use the widget to showcase your most popular products, recently viewed products, and products for sale. Techniques like these can increase your business’s sales and drive more leads to your eCommerce site.

With advanced features, merchants can get detailed reports on sales, returns, and coupons. You can check the performance status of your WooCommerce store through your WordPress dashboard.

Wrapping up

The flexibility of WooCommerce allows the developers to customize and change everything from product placement to set up an entire storefront. It is an affordable platform compatible with the world’s leading CMS WordPress platform. There are many built-in features such as a pre-installed payment gateway, geolocation support, advanced inventory management, simple tax calculation, and much more. WooCommerce also has plenty of free and premium plugins that make it the best eCommerce platform out there.

The latest rule in e-commerce is that if visitors want to buy a product, they have to stick to it. Suppose the images provide a clear overview of the product’s appearance and allow visitors to communicate better. In that case, product videos add a missing piece to the customer satisfaction puzzle by explaining its use or intent.

Images and videos are combined to enable the buyer to make a confident purchase decision. According to a survey (see results below), online shoppers in the US expect an average of six product images and three videos when purchasing a particular product.

What is a WooCommerce Product Video?

WooCommerce Product Video is a plug-in that provides a visual introduction to the look and benefits of the product listed in the WooCommerce online store.

The purpose of a product video is to help companies communicate what their products are capable of. Besides, an e-commerce video strategy allows potential customers to understand virtually every aspect of your product without having to visit them in person.

Product videos seek to make the product experience more human, mimicking some of a store’s physical sensations. It’s about more engagement that leads to better conversions. If you are interested in videos related to eCommerce products, you can create several types of videos.

Purpose of Product Videos in Your eCommerce Journey

The product page contains items with product names, pictures, related features, and ratings and reviews. However, these are commercial product videos that are selling well today.

Simply put, the importance of product videos should not be overlooked, as they:

  • Increase your conversion rates through the digital shopping experience
  • Increase your customers’ AOV (average order value) to increase merchant revenue.
  • Attract new customers by providing useful content to answer those questions

3 Best Examples of eCommerce Product Video Marketing

According to a 656 individual respondents survey, 81% of video marketers said that video helped increase the average time visitors spend on a page.

In an authentic sense, a product video is a shopper’s journey, and innovative companies choose the video to enhance the online shopping experience by turning showcase buyers into customers.

Ultimately, the ultimate goal is to add value to the entire shopping trip and certainly one of the characteristics of good eCommerce product pages.

Here are some examples of companies making an excellent video for their business and a guide on how to improve product page.

  1. Amazon Live

While Live is a new digital marketing strategy to drive conversions, Amazon missed the opportunity. With Amazon Live, the retail giant has created its platform to advertise products and functions.

  1. Woo Club

Woo Club is a Net Solutions project based on product videos. WooClub is an integrated video platform that allows brands, individuals, and affiliate marketers to add videos about their products to the page and earn a commission on every sale.

The platform introduced a new method of advertising products listed in stores, which set a new standard in e-commerce marketing. When the e-commerce platform was launched, it attracted more than 1,800 users in the first two months alone.

  1. Apple

Apple, the international tech giant, has captured most of the market. In the third quarter of 2019 alone, the company recorded $ 53.8 billion. At least half of the credit goes towards their unparalleled marketing strategy.

Their best product videos have been a catalyst in reaching the right audience in addition to their balanced function and feature list. Speaking of the new iPhone 11 Pro, it’s sold out with a video that takes the experience to a whole new level. It can emphasize all the functions of the phone and dramatically influences the buyer’s decision.

The Secret to Selling Products like Hotcakes

Content descriptions are too monotonous, and images do not provide enough information. When it comes to people who clearly understand your product or service and encourage them to buy; Video is the best choice. The WooCommerce Product Video Plugin is also the best way to add product video to your online store and increase painting business and other businesses.

From your business perspective, this is the best place to invest in product videos.

  1. Google Loves Videos

It was a Dollar Shave Club video that suddenly went viral. While the video was created to increase brand awareness, it also helped build links.

This video of video marketing products set the standard that all brands are continually writing about, linking to their websites and video sharing. This, in turn, helped them with backlinks and all too naturally rose the ladder to success.

Justice – Create related videos that put human history behind digital offerings. Even Google can’t resist, but you come first.

  1. Video is more Clickable

Studies show that people share videos with their friends twice as often as other types of content. Customers love to click on a video before it has text content or an image. Ultimately, we humans perceive visual information better than textual information.

When people share the best video marketing product videos, your brand coverage automatically increases as it becomes visible to your subscribers. And finally, one thing is exact: the higher the fee, the more clicks, which means more sales.

  1. Videos Turn Watchers into Buyers

According to Wyzowl, 84% of people are convinced they are buying a product or service while watching a branded video. It is because they see the product being used, which gives a palpable feeling. It creates hype for the product and can even make your products more adaptable and add value.

All you have to do is create a video that tells the touching story of your product. Your next customer will likely be a happy member who speaks to his friends about this experience.

  1. Videos Build Trust in eCommerce Sites

Both consumers and businesses know that creating product videos requires financial investment. Companies spend time creating videos to show customers that they believe in your product. This will ensure that your customers follow this issue and make a purchase decision in your favor.

Wrapping up

In short, the best eCommerce video games increase brand authenticity and give confidence to others to trust themselves. So try to get the audience’s attention by educating them. Discuss creating the product, its security, and protective features, and try to include certificates.

WordPress is often the platform of choice for many companies looking to start building their online store. Flexibility itself is a good reason, but the cost savings and improved brand awareness in a physical location also make it a smart choice. It is in part due to the great plugins that WordPress has to offer.

When it comes to customizing and customizing to your liking, there is nothing like a WordPress eCommerce website. The eCommerce industry is trending nowadays, you can have a multiple WordPress eCommerce plugins that can easily rank your WordPress online store over the storefront.

Why WordPress eCommerce Plugins are Important

Ecommerce features are not integrated into WordPress. To add whatever you need, such as a shopping cart, product presentation pages, and payment processing functions, you need to install an e-commerce plugin.

E-commerce functions are not built into WordPress. To add everything you need like a shopping cart, product presentation pages, and payment processing features, you need to install an eCommerce plugin.

Choosing the right eCommerce plugin for your needs is critical to your business, as it is difficult to backtrack on your initial decision if it doesn’t turn out to be for you. Selecting the best eCommerce plugin for your online store is very important for the growth of your online business. If you want to generate more sales and profit.

While studying WordPress eCommerce plugins, we wanted to understand what their key features are. You must know which plugins to install and utilize its features that suits your online business more than the others.

5 things to consider while selecting WordPress eCommerce Plugins for your store

The following things will help you understand the good and wrong when it comes to WordPress eCommerce plugins:

  1. User Reviews and Ratings

User ratings and reviews are among the best places to find information on how a plugin works for you in real life.

  1. User-friendly interface

The user-friendly interface makes it easy for you to add more products, create a coupon, and many other tasks.

  1. Backend support

Determine if the available plugin support is sufficient for your needs, including the option to pay for additional access to personalized / timely support.

  1. Cost-Efficient

A hosted eCommerce platform in the WordPress site will support your finance as startups and flexible enough for you to integrate payment.

  1. WordPress Plugin Directory

Use the WordPress Plugins Directory to find the numbers above for each plugin you are considering.

WooCommerce – Best WordPress eCommerce Plugin

WooCommerce is a plugin with over 5 million downloads and is the plugin you need to build and run your online business. If you want flexibility and an easy user interface then this eCommerce plugin is best for you.

WooCommerce is often considered one of your best choices when trying to build and grow an online store quickly. You can create a business for your blog with five products, or add an extensive collection of thousands of products. Plugin prices are always the same: free.

With WooCommerce, you can connect to PayPal or Stripe in the setup wizard to process payments. However, you can choose from many more payment gateway extensions if you want more options.

Cart Lift has everything you need to set up and run a successful abandoned cart recovery campaign for your WooCommerce or Easy Digital download based shopping cart.

6 Best WooCommerce Plugins

Listed below are the six best WooCommerce plugins.

1) WooCommerce Product Table Listing

The easiest, fastest, and most impressive way to list your WooCommerce products in a responsive, easy-to-use spreadsheet or quick view order form. Now you can easily view all WooCommerce products as a table on one page. Just copy the function code and place it on any page. Fully loaded table templates, easy to use. Plus, you don’t have to go anywhere. A new quick view feature is also available for the product table.

2) WooCommerce Measurement Price Calculator

Woocommerce Measurement Price Calculator allows you to add quantity and custom calculators that contain a list of products sold per unit of known size, or products priced in feet, square meters, cubic meters, kilograms, etc., and purchased with a custom measurement has been.

By specifying which type of dimension your prices are based on, you can set an estimate based on a specific quantity or amount, allowing customers to enter their dimensions.

Two Calculator Modes

There are two calculator modes available for each measurement type, which you can switch between by checking or unchecking a box.

  1. Quantity-based Mode– allows the customer to enter the desired product dimension, and the calculator determines the quantity needed to meet or exceed the required size.
  2. User-defined Mode- you set a price per measurement, and the customer enters the desired dimensions. Then the total cost is calculated.

3) WooCommerce One Click Buy, Checkout

WooCommerce one-click buy, checkout makes the one-click purchase and ordering easy for registered users and guest users. With the dual-mode plugin, you can either activate the redirection of the checkout page or enable a popup form for quick ordering. The plugin can display a one-click button for your store, category pages, and a separate product page for customers, allowing them to purchase in one step.

4) WooCommerce Awesome Side Cart

This plugin is an interactive floating stroller for your WooCommerce store that moves as soon as the user buys an item in the store or on the product page, changes the quantity of the object based on an Ajax update, removes the item from the cart, the price, and can update the crowd. The awesome WooCommerce stroller is fully customizable with many customization options; you can change the mini cart icon’s position, change the color of the stroller, and display custom text in your languages.

5) Beeketing for WooCommerce

This plugin is one of the few plugins on the market that offers a complete package of all products in one. It seems to be more beneficial than combining multiple marketing plugins. The plugin provides upselling and cross-selling, as well as pooling to add value to your shopping cart.

Offer coupons and discounts at any stage of checkout. Select email templates and add them to cart popup. The plugin has options to support Facebook Messenger, welcome emails, and drip campaigns.

6) Cart Lift – Abandoned Cart Recovery for WooCommerce and EDD   

Using Cart Lift, you can create engaging e-mail campaigns easily, to automatically reach customers who abandoned shopping carts on your site. Thus, winning them back to complete purchases and boosting your revenue.

Cart Lift automates your abandoned cart email recovery campaign and provides live analytics reports so you set up the campaign, keep track, and make changes in the campaign if needed. Hence recover over 20% of your abandoned cart customers and enjoy an immediate increase in your ROI.

Last words

That is all! You now understand what are the best WordPress eCommerce plugins for your online store and how important they are for brand growth and awareness. If you want a simple, flexible, multifunctionality plugin, then WooCommerce is all that you need. All WooCommerce plugins work very differently. That’s why it’s best to decide what you want to improve in your business, identify problems and needs, and choose the right options. Comment your favorite WooCommerce plugin and why?

In the WooCommerce world, the term “product variation” states the minor differences (color, size, detail, etc.) of similar products. Ecommerce owners who offer a WooCommerce variable product create a list for the product and then let the buyer select their preferred variation via a simple dropdown menu.

This comprehensive guide has everything you need to know about the WooCommerce variable product. We’ll discuss what is a WooCommerce variable product, variation, attributes, and strategies that would help us to optimize our sales through WooCommerce variations. It also gives you step-by-step instructions on how to master variable products with some best WooCommerce plugins for product variations.

WooCommerce Variable Product

In a WooCommerce store, there are various variable products that store owners can use to add different stock products called WooCommerce variable products. Options allow owners to bid on prices, promotions, images, and similar areas. With a variable WooCommerce product, you can build your inventory on multiple versions of a small number of products.

Despite the general term, WooCommerce products are of certain types, including the following:

  1. Simple

Simple is a staple product, and for many, it is all they will ever need. Simple products are usually physical objects; You have to ship them, and you have no options. A general example is a book.

  1. Grouped

Grouped WooCommerce products are complex and combine individual related products into a group.

  1. Downloadable

Downloadable products contain plugins, PDFs, and graphics and do not need to be submitted.

  1. Virtual

The virtual product does not have to be sent. It turns out to be an abstract thing similar to service.

  1. Variable

Variable products have different versions for customers to choose from. Variable products are commonly used WooCommerce products that give sellers the freedom to offer their customers product variations. The seller may sell the same product with different characteristics such as size, shape, and color. With this type of product, the seller also has complete control over the price, image, stock, and other important factors related to their products.

Variation

Put merely, WooCommerce product variants are the different forms in which a product can be sold. For example, a seller may sell a simple t-shirt, but they can buy three different colors or different sizes. Available sizes and colors are variable, but the end product; the variables selected are variations.

It would be inconvenient for the seller, and it would take a long time to create a new list for each variation. Therefore, you need variations and their handy dropdown menus.

It’s much easier to make a single list and then create an inline variation for size and color. If you don’t like dropdown menus, you can customize them so that customers can click the boxes for their preferred product sizes. As soon as the customer has made their choice, they can put the item in their shopping cart and checkout for their virtual shopping tour.

Variation facts

With variations, you can deal with all of this data for each variety. It allows you to keep track of the inventory of your little red shirts separately from your big green shirts. We can maintain product cost, deal with different shipping methods, and manage independently all the oversee deals costs. We can also manage a variety of product images for every variation.

WooCommerce Attribute

The method of dividing products into multiple groups called WooCommerce  Attributes. You can create an attribute like size and then customize the terms under the quality like small, medium, large. Let’s take the above example of a T-shirt as a product that possesses different sizes like large, medium, small. In this scenario, size is our attribute.

In our T-shirt example, certain variations depend on an attribute called size. We create our product “shirt” and assign it the attribute “size”. At last, we produce product variants as indicated by the quality. In this case, we have three options large, medium, and small.

Things will become more complicated when more than one attribute is given to a single product. In our T-shirt example, we can have two attributes which are size and color. If our shirt comes in all sizes and colors, we can have numerous combinations.

Difference between variations and attributes

I think I have answered this question very well. For further clarification, a method of dividing information related to a product, for instance, size is called a WooCommerce Attribute. Variants are the authorizations of the attribute instances such as Small, Medium, Large.

How to Optimize WooCommerce product variations for sales

A compelling tool that gives a boost to your online sales of a WooCommerce store is known as WooCommerce variable products. However, with a standard WooCommerce setup, they miss some excellent selling features that kick-start your business.

  • WooCommerce Attribute Swatches

Adding snapshots and colors to your WooCommerce product offerings will make your customers much better and more visible.

WooCommerce’s attribute swatches plugin encourages you to include these content, radio buttons, and shading fields to make selections faster and easier.

  • WooThumbs for WooCommerce

In a standard installation of WooCommerce, for each variable product, you can include just a single variation picture. For WooCommerce storekeepers, it could be disappointing, who need to add various varieties of pictures to their items.

With WooThumbs for WooCommerce, you can do this and modify your whole WooCommerce item display from picture extension to format.

  • WooCommerce Show Single Variations

WooCommerce only displays your variable products on the store page as multiple-choice products by default.

As a business owner, you can instead submit each selection as a separate product on your business page. You can use it to promote your entire product catalog, reduce customers, and increase sales.

You can do this by letting customers filter each variation and display each product as a separate item with WooCommerce show single variation plugin.

Final Thoughts

This article offered you a great deal of guidance on what is a WooCommerce variable product and its distinctive features. The aim is also to understand the use of variations. The best part of WooCommerce variable products is that they are easy to use. By following simple process instructions, each online store can use different products. Once created, they are easy to manage. If you need to expand it, a quality theme will help.