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With the right choice and successful deployment of an e-commerce platform, you can kill multiple birds with one stone: Build and optimize your customer base, gain new customers, attract the “sleeping” part of your target audience, and start tracking KPIs.

First of all, you need to find the most suitable system for your business. And here’s a better understanding of the industry giants’ stubborn billboards – Shopify vs WooCommerce vs Magento. Each of them is full of unique traits, strengths, and weaknesses. We’ll show you the details of each of these platforms so you can choose the right one for your business.

Magento

Magento is by far the most customizable e-commerce platform you can find. It was launched in 2007 and soon had 500,000 users. Magento offers two services, one is open source, which means anyone can sign up and create a website for free, and the other is a paid Magento Commerce package that offers all hosting services.

Magento currently has around 250,000 eCommerce websites, 10% of the one million eCommerce websites globally. Also, Magento Open Source offers a variety of extensions and templates. You can even edit the HTML or PHP code to show the specifics of your business.

Additionally, you can create multiple online stores with Magento and manage them through the admin panel. If many people operate your online store, you can assign different roles to developers, administrators, editors, and so on.

Magento runs on its new Magento 2 platform. They now have a cloud-based and on-premises enterprise solution as well as a widely-used open-source version. Magento is still the most powerful solution of the three and is best suited for complex B2B websites or international websites.

Shopify

Shopify was launched in 2004 when three enthusiasts decided to open a snowboard shop. In 2006 Shopify was named one of the most successful startups of the year. In 2015, Amazon closed its website and encouraged its customers to use Shopify.

With Shopify, you can have a working online store in 15 minutes. The platform is a subscription and starts at $ 29 for a basic package per month. It offers unlimited product creation, unlimited file storage, promotional codes, non-stop support, two administrator accounts, and much more.

Shopify offers one-click Google Analytics integration and has its app store with many extensions. Shopify also integrates with popular email platforms such as Open, Mailchimp and Pop-up Engines to collect email customers.

Besides, Shopify is a customized solution for small businesses. Even if you don’t have an online store plan, you can still find the right one for your business. With Shopify Lite, you can reach customers through popular web channels such as Facebook, Tumblr and Twitter. Customers can purchase products through Facebook Messenger.

WooCommerce

WooCommerce is a free, open-source plugin for WordPress developers. Today this online store is the most popular free solution for website developers. However, keep in mind that dedicated hosting is not included by default, and you will have to find it yourself.

Flaming websites such as Porter & York, EcoKitty, Apogee CE, and You have been created around this plugin. If we look at the statistics on the use of add-ons for the 10,000 most popular websites, the coverage is not the most extensive but still significant – every tenth online store is created in WooCommerce.

Suppose you choose this popular WordPress plugin for your project. In that case, there are thousands of fully customizable themes for this platform that come with a graphical editor and custom CSS, HTML or PHP codes, a simple list of products, bulk emails and Inventory. WooCommerce provide best solutions for making your content look attractive with the help of WooCommerce product video and images plugins that ultimately results in more conversion.

Magento vs WooCommerce vs Shopify | Which one to choose

Now to the main question: which CMS to choose between Shopify, WooCommerce and Magento’s endless battle? To dive deeper into the topic, we compare existing systems based on an essential aspect that defines the project.

  1. Ease of Use

If you’re looking for a simpler engine, Shopify has the most challenging user interface and functionality. You don’t have to write a single line of code to create an updated and accessible online store after a few evenings.

After Shopify goes to WooCommerce, this is great for those who have understood the basics of WordPress. The fact that the tool is completely free makes it even more interesting for inexperienced e-shop developers.

Magento is the least simple solution. Intervention with a platform without Internet programming capabilities is ineffective. In this case, it is best to choose from a range of engines with many custom templates to build the foundation for a competitive solution.

  1. SEO Effectiveness

It offers advanced SEO features with built-in analysis. It generates SEO-optimized URLs and meta descriptions, integrates automatically generated Google sitemaps into websites, automates partner programs and image enhancements and much more. In addition to these features, SEO can easily be tailored to your website’s needs if you have the skills required. A 2017 survey found Magento SEO ranked 100th out of 100. Use this Magento SEO guide to help improve your store’s organic ranking.

As the first e-commerce store, Shopify is definitely SEO optimized. The only problem is that there is not much room for customization. Some SEO techniques may be specific to your business, but you will not be able to follow them unless Shopify allows it.

With the plethora of add-ons and extensions available in WooCommerce, it offers a good level of SEO. Users can also customize the settings to their liking.

  1. Security

Shopify provides you with all the security resources. So you don’t have to worry about accepting or hacking SSL. Shopify gives you a built-in SSL certificate. SSL is a secure socket layer that usually gives you everything you need to protect your site and prevent information loss. Shopify’s built-in SSL ensures that there’s a small locked image next to your URL every time someone visits your site.

This certificate helps ensure security in the processing of personal data and payments made by consumers. Also, your customers can feel safe while browsing the website. Plus, Shopify is fully PCI-DSS compliant, so your website can accept all credit card payments under the latest guidelines. You can pay for your expenses directly by credit or debit card.

Unlike Shopify, you need to manage your WooCommerce store’s security as it is a standalone solution. You may need the help of your host provider to obtain an SSL certificate. However, WordPress is continually updated due to security and issues. The team constantly monitors and edits the code to minimize threats.

If you have enough developers and hosting services, security in Magento is not an issue. Security patches and timely notifications are released on an ongoing basis to keep merchants informed of security issues. Also, there are a variety of Magento security extensions. You can predict restrictions or block threats, strengthen passwords, search for changed files and vulnerabilities.

Are you looking for the best WooCommerce plugins to dramatically increase your store sales? Then this is the perfect place for you.

WooCommerce is one of the most sought after e-commerce platforms widely used to build online stores. WooCommerce is a free plugin that can turn your simple WordPress website into an attractive web marketing website. This makes it the first choice for many entrepreneurs. You need to install WooCommerce on your WordPress website and then configure it effectively.

Just a quick search for WordPress plugins reveals a vast selection that is sure to confuse you. The fact that there are many plugins available can make it difficult to check against the list. It will look like a needle in a haystack for sure.

To improve the WooCommerce feature in WordPress, you need to install the appropriate plugin or networks of plugins, both free and high quality, and make them much more attractive. With WooCommerce, you can instantly create the online store you have dreamed of.

Here are the top 10 WooCommerce plugins you need to start your online sales process and get promising results.

  1. WooCommerce Multilingual

If you are looking for many WooCommerce features that are not used in other typical online stores, check out WooCommerce Multilingual. Like the multi-currency add-on mentioned above, this add-on can help you better interact and generate sales from people all over the world.

WooCommerce Multilingual helps you translate your web pages by country. This plugin is widely recognized as the best language and translation plugin in WooCommerce. The plugin translates pages and products to allow you to enter into a transaction for non-English speaking customers.

  1. Product Variation Swatches For WooCommerce

Buyers prefer to buy from those who have the flexibility to choose an appropriate range of products such as colors, sizes, quantities, etc.

You can use this plugin to add product variants to your online store. Previously, there was a drop-down menu listing the available options. Samples of WooCommerce product variants have made progress in the traditional drop-down menu, replacing them with color samples. These color schemes can be round or square, and you may have seen them many times on popular shopping sites like Amazon.

  1. WooCommerce Stock Manager

With WooCommerce Stock Manager, you can manage your stocks centrally. You can use this plugin for a relatively simple inventory of products and varieties. The user interface is color coded to notify you when the stock price drops below a certain level. You can also filter products by category, type, inventory, etc. Also, the plugin helps you to export and import inventory data via a CSV file.

  1. Smart Coupons for WooCommerce

If you don’t know coupons, it’s time to start. The plugin is the best WooCommerce plugin for discounts and coupons. With coupons for WooCommerce, you can easily create multiple coupons and even save credits and email customers at once.

Coupons can easily be added to your WooCommerce shop. The plugin has everything you need to attract customers, such as coupons, coupons, credits, gifts, ads, and even offers. The plugin is intuitive and easy to use without a programmer’s need, which makes it the perfect choice. You can also create the same request. Also, there are many options for creating vouchers and discount banners.

  1. Enhanced WooCommerce Shipment Tracking

Shipping is another crucial factor for any online store that sells physical goods. With this shipping-based plugin, your ISP can connect multiple shipping companies from a single WooCommerce store and sync all relevant data to provide your customers with an easy and convenient shipping tracking environment.

  1. WooCommerce Memberships

WooCommerce membership is the best website for creating an add-on. You can offer members exclusive content in your WooCommerce shop.

It’s easy to use, and you can create different membership options for your users. For example, if someone buys kitchen utensils from your store, you can offer them free recipes as a member.

The plugin also has many customization options, as you can even see different benefits for different membership plans. So if you want to turn your corporate store into a member web, this extension is a must.

  1. Live Chat

Increase your sales by improving your customer experience with the WooCommerce chat platform. Live Chat is one of the WooCommerce plugins that you can use to add chat to your WooCommerce store. With the plugin, buyers can instantly search for questions from any store on the internet while browsing your store. The plugin can be customized according to the theme of your site. Also, the plugin is compatible with Google Analytics, CRM, other email marketing plugins, and more. The plugin also allows you to automate webchat responses using search robots.

  1. WooCommerce Multi-Currency

Most online stores now sell products worldwide. Therefore, it is recommended that you use several types of currencies on your WooCommerce website. This is where multi-currency WooCommerce comes in.

This plugin allows you to offer your customers a drop-down menu of currency options that you are ready to make. This enables them to pay for goods and services based on their location. It also helps increase your sales when you open more payment options to people.

  1. WooCommerce Google Product Feed

WooCommerce’s Google Product Feed plugin allows you to set up real-time feeds to provide product information to your Google Merchant. Whether you want to promote your products on Google Ads or use Google AdWords, this plugin is useful. Before your ad appears, you can choose what information to provide to the Google Merchant.

And your ads are always under your control as add-ons to your Google AdWords account. The extension supports over 50 different product functions and automatically fills in fields such as title, link and image.

  1. WooCommerce Product Reviews Pro

WooCommerce Product Reviews Pro is an extension that allows you to add product reviews to your online store.

Product reviews are helpful social testimonials and help customers make purchasing decisions. The plugin allows you to create Amazon-style reviews, display photos and videos as part of the review, and add your review questions to help our users.