Instagram is one of the most popular social networking platforms today, with over 4 billion monthly users. This is probably a great opportunity for retailers and brands to use this set of users.
However, it’s not that easy to establish your Instagram presence and gain more followers all of a sudden. It’s a process that takes time, but with a little help, you’ll see results faster. Here are 7 tips to get more Instagram followers that are authentic and relevant to your brand.
Use Instagram Reels
If you haven’t shared your Instagram reels yet, you could lose a huge chance to get Instagram followers.
Because Instagram Reel is available for everyone to view on the New Rolls tab (assuming the roll is shared from a public account), users who don’t follow your account can discover your content.
Sharing a reel on your page and on the page Reels is an incredible way to increase your coverage much more than your followers and possibly become viral.
There are also many creative ways to use Instagram reels for your business – we’ve seen companies use them to share tips and tricks, such as making videos, behind-the-scenes, and more.
This means that companies are still underused on Instagram reels, so it’s a great time to jump on the wagon when the competition is still down!
Optimize Your Profile for Search
Optimizing your profile for search mainly hacks unused Instagram to increase the number of your followers – and you should definitely try it in 2023!
With a recent Instagram announcement, English-speaking users in 6 countries can search Instagram by keywords. This is a huge game-changer in the app!
Previously, when users searched for exercises at home, the hashtag or accounts with the words “training at home” in the username were added. Posts with titles, names or biographies training at home should now appear in the search, even if there is no hash sign in the post.
With this change, it’s even more important than ever to optimize your username and resume search.
If you want to organize and optimize your Instagram captions for search, you can schedule your Instagram posts Later!
Create A Branded Hashtag
A special, custom, or branded hashtag allows you to basically create your best content collection. If a potential follower finds you with another well-targeted tag, they’re more likely to follow up after viewing your main posts.
You may also want to consider creating a branded tag for each of your Instagram marketing campaigns. In some cases, this is a better option because it often sounds less ad-proof than using a more specific product for your business, such as a business name.
Campaign tags are used by followers, who then grab the attention of their links. If they have the same interests, they may start following you.
Optimize Your Captions
Captions in your Instagram posts give you the opportunity to engage your current audience and even encourage them to direct you to their friends. Why not take advantage of this opportunity
You can do a lot with your Instagram images, like tagging people, asking questions, starting conversations, and more. The more you encourage your audience to comment, the more likely they are to invite their friends to join the discussion.
You can also offer discounts or offers based on their requirement use WooCommerce pre order and ask your followers to tag their friends and advertise the offer. Also, don’t forget to tell the story behind the image or video you share as it becomes more relevant.
Convert Your TikTok Audience into Instagram Followers
Looking for a unique way to get Instagram followers? TikTok could be the answer.
Thanks to TikTok’s unique algorithm, everyone can go viral on the platform and create a large follower.
Add to that the fact that you can add a link to your Instagram account from your TikTok profile, and you have a winning combination to drive traffic to your Instagram account and maybe even capture some new followers.
The first step is to link your Instagram account to TikTok – start by opening a TikTok profile and tapping Edit profile. Now tap Instagram and add your handle. Give TikTok the right to access your profile information. And here it is! Visitors to your TikTok profile will now see a link to your Instagram account directly above your resume.
If you’re talking about your TikTok biography, why not use this space to direct visitors to your Instagram profile?
Another great strategy for getting TikTok Instagram followers is to bully your Instagram content into videos.
Go Live on Instagram
Video is the future of Instagram – and Instagram Live is perhaps one of the best ways to use video to increase engagement and followers in 2023.
Instagram Live is a completely unedited video stream that your followers can set up and interact with – meaning your audience can comment and ask questions in real-time.
Tone brands jumped on the Instagram Live track, especially in connection with the change of homework in 2022.
The content options are endless for Instagram Lives. You can arrange weekly shows, games and tournaments, website seminars, tutorials, and more. And now you can increase sales with your products.
Create a Viral Instagram Challenge or Game
From #FliptheSwitch to the #Bashtube Challenge, 2022 was the year of games and social networking.
Influencers and brands have understood the power of Instagram’s viral challenges and games, especially to create brand awareness and increase your traceability.
Another way to increase your traceability? Get creative and host your own Instagram game! Consider turning your Instagram game into a branding series that you force once a month, every two weeks, or even once a week.
And later, you can spend more time interacting with your audience later by planning your Instagram challenges and games.
The importance of continuity on Instagram cannot be denied. By following a regular poster schedule, you are basically informing your followers what to expect from you. This will create a consistent experience for your audience.
More consistent posting can also help engage your Instagram. If your followers expect you to post, they are more likely to engage with and interact with your content.
Let us know if you have any additional strategies for getting Instagram followers in the comments!