All the new eCommerce business now focuses intensely on content marketing to promote their business initially and to create brand awareness. It is found that 9 out of 10 consumers prefer a brand that is authentic and has a good reputation on different social networks.
So, investing in content marketing seems the only logical thing to do while launching a new or an existing e-commerce business.
10 Creative Content Making Ideas for E-commerce Business
There are different sorts of content marketing that any business can embrace while continuing its content marketing campaigns. However, we have picked the ten most popular and shared content marketing ideas for an eCommerce business.
Let’s dive in;
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Product Videos
Product videos are another significant type of content marketing for e-commerce. This sort of content marketing is even more effective when the product comes with different unique features.
So many brands have YouTube channels of their own to show their existing and coming products. A high-quality video can trick the minds of the viewers into feeling like they are experiencing the product even before getting the product.
The YouTube channel of Apple is an excellent example of this. They show all the features of all their products through this channel.
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Product Guides
You can spice up your content marketing strategies by creating product guides for your own products. By creating product guides, you get the opportunity to educate your potential customers. Product guides are a very essential and creative tool for content marketing. In the eCommerce business, it is prevalent.
You can create a how-to guide for different ranges of products in multiple steps with proper visuals. It would make the audience understand the usage of the product more. Ultimately, as a result of it, they would convert more.
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Email Marketing
Email marketing is one of the oldest content marketing tactics. Yet it is still not obsolete. They know that according to the data of Campaign Monitor, every 1 USD spent for email marketing generates $38 ROI.
There are different ways to carry on an email marketing campaign. You can send personalized mail like welcome mail or promotional emails according to your offers. Promotional or holiday offer-themed emails significantly boost sales.
The average open rate of email marketing is 22.86% in the year 2019. Ignoring it entirely would be not so good to take an eCommerce business to the next level.
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Blog Posts
For any eCommerce business, it is quite challenging to get inbound links for their sites through a guest blog. So you can create valuable and engaging blog post content for your website. Also, you can reach out for guest posts to blogs of the same industry.
By doing so, you will be able to generate more traffic to your website, and you will get a higher rank on the organic search results of different search engines. Creating longer posts is most likely to get more preference on the search engines while preparing blog posts it should be kept in mind.
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User-Generated Content
It is a very modern concept of creating content. Here, the users create content that helps significantly to build brand awareness.
Here, different eCommerce businesses can arrange contests on various social media to post content while having their products with a particular hashtag. This way, the online world gets flooded with the content of one specific e-commerce brand.
GoPro camera marketing strategies perfectly demonstrate the ideal example of user-generated content.
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Digital Story Telling
Digital storytelling is nowadays the most powerful way of gaining the attention of prospective buyers. It is a way to connect with the target audience for an e-commerce brand by getting traffic and many social shares.
But before rooting for a digital storytelling sort of content, you have to acknowledge your target audience well. Only this way will you be able to add an emotional element to the story,
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Influencer’s Marketing
Online influencers are people who have a significant number of followers online. They consistently create content online that provides value to their followers. These influencers can be bloggers, vloggers, celebrities, public figures, and so on.
E-commerce businesses can approach them to promote their business. It is quite common for eCommerce businesses to embrace influencer marketing during the launch of the business to build brand awareness quickly.
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Creative Music Videos
Music grabs the attention of people more quickly than anything else. So creating music videos and releasing them online is an impactful Content marketing idea for an eCommerce business.
So, creating a video with a proper message about the business and then uploading that video on a different medium like YouTube after perfect optimization will reach many people.
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Content Published in Different Magazines
Magazines still haven’t lost their appeal. Having high-quality visuals, headlines, and relevant editorials is what makes magazines lucrative to the readers. So, having a subscription-based magazine is an excellent way of nurturing a relationship with the target audience.
An eCommerce brand magazine can play a massive role in building brand loyalty and strengthening bonds with customers.
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Sending Newsletter
People nowadays are pretty busy. Usually, they do not have the time to go to an online eCommerce store all the time. So, to remind them of new or limited edition products, e-commerce business owners can send them newsletters directly to the customers’ inboxes.
Most of the time, customers this newsletter very warmly as it helps them to remain updated about your store’s newest products.
Wrapping Up
The content marketing arena is continually changing. In today’s world, the most challenging work to do is to grab the attention of the people. Content marketers are bringing newer ways to do the job.
Content marketing can have a significant impact on taking an eCommerce business to a whole new level. By focusing on content marketing, eCommerce businesses are now trying to sustain their business in such a competitive environment.
So, people truly say content is the king in today’s world if you want your business to thrive.
