You may have used images to describe your products, write product descriptions, or take notes for customers who weren’t open in your online store. However, you will lose customers if you do not need video marketing.

Why so?

Because when it comes to online shopping, customers want to see what they’re buying, how it works, and why others are listening to buy. And there’s nothing like an in-depth video that will make your store visitors happy with your products and open your wallet. You can add product videos as featured thumbnails by integrating WooCommerce product videos in your store. There is nothing too complicated or impossible here. Also, videos can increase your AOV (average order value) and increase the relevancy of your website.

Because most people are visual aids, the surrounding videos can keep them on the page longer than text data or images. The longer they stay, the longer they will continue to explore and purchase your site.

Are you late for video marketing?

It’s never too late to jump on the bandwagon. And it’s just my tools I need to track your efforts quickly. In this post, I’ve rounded up the best ways to use video marketing in your online store to drive your sales in real-time.

Here are five reasons why product video is one of the most powerful strategies to grow your store and increase sales.

Let’s dive in.

  1. People & Google both Loves Video

Google displays different search results in search queries, including videos, photos, news, maps, and other tools that you can add to regular search results. Owning product videos gives you additional planning opportunities, primarily if none of your competitors use videos in their stores or for their products.

In addition, research also shows that Google likes and prioritizes websites and videos, which means having product videos (which works well with YouTube, a company owned by Google) will give you a better chance of ranking in search engines.

For people to watch your videos, you need to focus on the definition. This means making videos enjoyable, fun, and easy to manage. This can encourage people to watch the whole video, which increases the likelihood that people will be caught.

  1. Video is more sharable & clickable

Studies have shown that people often share videos rather than text pages. In addition, people typically click on videos more than those without visual or multimedia elements.

The number of time users watches movies online continues to grow. Watching videos requires less effort than reading long product descriptions and publications. In addition, videos allow you to engage your audience, distorting the information you can convey through text.

  1. Videos drive more Organic Traffic

Organic traffic is one of the most prominent visitors to the e-shop. Businesses spend countless hours and dollars linking to high-quality websites.

Google knows that the quality of a website depends on its failures. So every time a website sends visitors, not long after they arrive on the website, they conclude that the website is not in good standing.

Converting visitors to your customers is one of the best ways to reduce costs. As you can see, the video has a high resolution. With video, you should be able to make your site great to manage.

  1. Video is Popular Among Mobile Users

The popularity of mobile phones has already surpassed the popularity of desktop computers, and mobile phones are almost everywhere. Moreover, even after the establishment of things in the mainstream of North America and Europe, most of the world’s population has never shifted away from mobile phones, making the mobile phone market even more extensive.

Why is this important? Because, as the study points out, mobile phones use videos that are much easier to access than lowercase letters and have a lot of data.

Young people with high sales power and the next generation of consumers watch TV shows less and spend most of the time streaming videos. And they’re also looking for something to share – and there’s no reason why they shouldn’t check out your photo online in this box. Find out about the new generation, new media, new needs – is your video interesting?

  1. Product Videos Increase Conversion

According to statistics, buyers who buy watch videos 1.8 times more often than those who don’t. In addition, people who watch videos report that they remember product information better. In an attractive test of search engine results pages, video results track better than text-based results.

In the video, customers also tend not to return because they already know the product and how it works. And the benefits outweigh the consumer when the videos are more published than the text of the product pages.

Given the appeal of video to consumers and retailers, it’s no surprise that video continues to expand the role of search.

Best practices for product videos

Before you shoot your camera, think carefully about the best examples to ensure that your video products get the best results.

  • Prioritize your products

Remember that you don’t have to create a video for any product in your online store to reap the benefits of integrating a video product marketing plan. But since you’re working with platform and budget video series, be sure to start with the videos of the most popular products that make you the most money.

  • Create a video gallery

In addition to posting videos on each product page, consider categorizing them in one section of your website. This makes it easy for consumers who enjoy watching videos, watch many product videos, and consider buying a lot of products.

  • Include a call-to-action

When a video is displayed on a product in your store on a website, the call to action seems almost non-existent. However, completing a video and a purchase reminder can improve your shopping experience. And keep in mind that videos can be easily viewed and watched outside of the product page, either as a video on your website or a third-party website like YouTube. Including a call to action and a link to sell at the end of the video will ensure that you can direct your customers to the checkout – no matter where they watch the video.

  • Optimize the videos for SEO

Take some time to process metadata, including descriptive tags and video titles. Then, link the provision of information and sharing to encourage customer engagement and the added SEO benefits on the subject page.

  • Consider user-generated content

Videos captured and uploaded by customers aren’t suitable for every store. Still, with adequate quality control, they can be a cheap and easy way to increase the number of videos in your online store dramatically.

All the newly eCommerce business now focuses intensely on content marketing to promote their business initially and to create brand awareness. It is found that 9 out of 10 consumers prefer the brand that is authentic and has a good reputation on different social networks.

So, investing in content marketing seems the only logical thing to do while launching a new one or an existing eCommerce business.

10 creative content making ideas for eCommerce business

There are different sorts of content marketing ways that any business can embrace while continuing their content marketing campaigns. However, we have picked the ten most popular and shared content marketing ideas for an eCommerce business.

Let’s dive in;

  1. Product videos

Product videos are another significant type of content marketing for ecommerce. This sort of content marketing is even more effective when the product comes with different unique features.

So many brands have YouTube channels of their own to show their existing and coming products. A high-quality video can trick the minds of the viewers into feeling like they are experiencing the product even before getting the product.

The YouTube channel of Apple is an excellent example of it. They show all the features of all their products through this channel.

  1. Product guides

You can spice up your content marketing strategies by creating product guides for your own products. By creating product guides, you get the opportunity to educate your potential customers. Product guides are a very essential and creative tool for content marketing. In the eCommerce business, it is prevalent.

You can create a how-to guide for different ranges of products in multiple steps with proper visuals. It would make the audience understand the usage of the product more. Ultimately, as a result of it, they would convert more.

  1. Email marketing

Email marketing is one of the oldest content marketing tactics. Yet it is still not obsolete. They know that according to the data of Campaign Monitor, every 1 USD spent for email marketing generates $38 ROI.

There are different ways to carry on an email marketing campaign. You can send personalized mail like welcome mail or promotional emails according to your offers. Promotional or holiday offer themed emails significantly boost the sale.

The average open rate of email marketing is 22.86% in the year 2019. Ignoring it entirely would be not so good to take an eCommerce business to the next level.

  1. Blog posts

For any eCommerce business, it is quite challenging to get inbound links for their sites through a guest blog. So you can create valuable and engaging blog post content for your website. Also, you can outreach for guest posts to the blogs of the same industry.

By doing so, you will be able to generate more traffic to your website, and you will get a higher rank on the organic search result of different search engines. Creating longer posts is most likely to get more preference on the search engines while preparing blog posts it should be kept in mind.

  1. User-generated content

It is a very modern concept of creating content. Here the users create content that helps significantly to build brand awareness.

Here different eCommerce businesses can arrange contests on various social media to post content while having their products with a particular hashtag. This way, the online world gets flooded with the content of one specific eCommerce brand.

GoPro camera marketing strategies perfectly demonstrate the ideal example of user-generated content.

  1. Digital storytelling

Digital storytelling is nowadays the most powerful way of gaining the attention of prospective buyers. It is a way to connect with the target audience for an eCommerce brand by getting traffic and so many social shares.

But before rooting for a digital storytelling sort of content, you have to acknowledge your target audience well. Only this way you will be able to add an emotional element to the story,

  1. Influencer’s marketing

Online influencers are the people who have a significant amount of followers online. They consistently create content online that provides value to their followers. These influencers can be bloggers, vloggers, celebrities, public figures, and so on.

Ecommerce businesses can approach them to promote business. It is quite common for the eCommerce businesses to embrace influencer marketing during the launch of the business to build brand awareness quickly.

  1. Creative music videos

The music grabs the attention of people quicker than anything else. So creating music videos and releasing it online is an impactful content marketing idea for an eCommerce business.

So, creating a video with a proper message about the business and then uploading that video in a different medium like YouTube after perfect optimization will reach so many people.

  1. Content publish in different magazines

Magazines still haven’t lost their appeal. Having high-quality visuals, headlines, and relevant editorials is what makes magazines lucrative to the readers. So, having a subscription-based magazine is an excellent way of nurturing a relationship with the target audience.

An eCommerce brand magazine can play a massive role in building brand loyalty and strengthening bonding with the customers.

  1. Sending newsletter

People nowadays are pretty busy. Usually, they do not have the time to go to an online eCommerce store all the time. So to remind them of new or limited edition products, e-commerce business owners can send them newsletters directly to the customer’s inbox.

Most of the time, customers this newsletter very warmly as those help them to remain updated about your store’s newest products.

Wrapping up

The content marketing arena is continually changing. In today’s world, the most challenging work to do is to grab the attention of the people. Content marketers are bringing newer ways to do the job.

Content marketing can have a significant impact on taking an eCommerce business to a whole new level. By focusing on content marketing, eCommerce businesses are now trying to sustain their business in such a competitive environment.

So, people truly say content is the king in today’s world if you want your business to thrive.

 

Author Bio:

Ryan Aslett is a web strategist, freelance writer, and independent blogger. He currently works at WebAlive, a digital agency based in Melbourne. He is used to writing well-researched articles that readers will find insightful, engaging, and highly informative.

With the right choice and successful deployment of an e-commerce platform, you can kill multiple birds with one stone: Build and optimize your customer base, gain new customers, attract the “sleeping” part of your target audience, and start tracking KPIs.

First of all, you need to find the most suitable system for your business. And here’s a better understanding of the industry giants’ stubborn billboards – Shopify vs WooCommerce vs Magento. Each of them is full of unique traits, strengths, and weaknesses. We’ll show you the details of each of these platforms so you can choose the right one for your business.

Magento

Magento is by far the most customizable e-commerce platform you can find. It was launched in 2007 and soon had 500,000 users. Magento offers two services, one is open source, which means anyone can sign up and create a website for free, and the other is a paid Magento Commerce package that offers all hosting services.

Magento currently has around 250,000 eCommerce websites, 10% of the one million eCommerce websites globally. Also, Magento Open Source offers a variety of extensions and templates. You can even edit the HTML or PHP code to show the specifics of your business.

Additionally, you can create multiple online stores with Magento and manage them through the admin panel. If many people operate your online store, you can assign different roles to developers, administrators, editors, and so on.

Magento runs on its new Magento 2 platform. They now have a cloud-based and on-premises enterprise solution as well as a widely-used open-source version. Magento is still the most powerful solution of the three and is best suited for complex B2B websites or international websites.

Shopify

Shopify was launched in 2004 when three enthusiasts decided to open a snowboard shop. In 2006 Shopify was named one of the most successful startups of the year. In 2015, Amazon closed its website and encouraged its customers to use Shopify.

With Shopify, you can have a working online store in 15 minutes. The platform is a subscription and starts at $ 29 for a basic package per month. It offers unlimited product creation, unlimited file storage, promotional codes, non-stop support, two administrator accounts, and much more.

Shopify offers one-click Google Analytics integration and has its app store with many extensions. Shopify also integrates with popular email platforms such as Open, Mailchimp and Pop-up Engines to collect email customers.

Besides, Shopify is a customized solution for small businesses. Even if you don’t have an online store plan, you can still find the right one for your business. With Shopify Lite, you can reach customers through popular web channels such as Facebook, Tumblr and Twitter. Customers can purchase products through Facebook Messenger.

WooCommerce

WooCommerce is a free, open-source plugin for WordPress developers. Today this online store is the most popular free solution for website developers. However, keep in mind that dedicated hosting is not included by default, and you will have to find it yourself.

Flaming websites such as Porter & York, EcoKitty, Apogee CE, and You have been created around this plugin. If we look at the statistics on the use of add-ons for the 10,000 most popular websites, the coverage is not the most extensive but still significant – every tenth online store is created in WooCommerce.

Suppose you choose this popular WordPress plugin for your project. In that case, there are thousands of fully customizable themes for this platform that come with a graphical editor and custom CSS, HTML or PHP codes, a simple list of products, bulk emails and Inventory. WooCommerce provide best solutions for making your content look attractive with the help of WooCommerce product video and images plugins that ultimately results in more conversion.

Magento vs WooCommerce vs Shopify | Which one to choose

Now to the main question: which CMS to choose between Shopify, WooCommerce and Magento’s endless battle? To dive deeper into the topic, we compare existing systems based on an essential aspect that defines the project.

  1. Ease of Use

If you’re looking for a simpler engine, Shopify has the most challenging user interface and functionality. You don’t have to write a single line of code to create an updated and accessible online store after a few evenings.

After Shopify goes to WooCommerce, this is great for those who have understood the basics of WordPress. The fact that the tool is completely free makes it even more interesting for inexperienced e-shop developers.

Magento is the least simple solution. Intervention with a platform without Internet programming capabilities is ineffective. In this case, it is best to choose from a range of engines with many custom templates to build the foundation for a competitive solution.

  1. SEO Effectiveness

It offers advanced SEO features with built-in analysis. It generates SEO-optimized URLs and meta descriptions, integrates automatically generated Google sitemaps into websites, automates partner programs and image enhancements and much more. In addition to these features, SEO can easily be tailored to your website’s needs if you have the skills required. A 2017 survey found Magento SEO ranked 100th out of 100. Use this Magento SEO guide to help improve your store’s organic ranking.

As the first e-commerce store, Shopify is definitely SEO optimized. The only problem is that there is not much room for customization. Some SEO techniques may be specific to your business, but you will not be able to follow them unless Shopify allows it.

With the plethora of add-ons and extensions available in WooCommerce, it offers a good level of SEO. Users can also customize the settings to their liking.

  1. Security

Shopify provides you with all the security resources. So you don’t have to worry about accepting or hacking SSL. Shopify gives you a built-in SSL certificate. SSL is a secure socket layer that usually gives you everything you need to protect your site and prevent information loss. Shopify’s built-in SSL ensures that there’s a small locked image next to your URL every time someone visits your site.

This certificate helps ensure security in the processing of personal data and payments made by consumers. Also, your customers can feel safe while browsing the website. Plus, Shopify is fully PCI-DSS compliant, so your website can accept all credit card payments under the latest guidelines. You can pay for your expenses directly by credit or debit card or you can use any IT service.

Unlike Shopify, you need to manage your WooCommerce store’s security as it is a standalone solution. You may need the help of your host provider to obtain an SSL certificate. However, WordPress is continually updated due to security and issues. The team constantly monitors and edits the code to minimize threats.

If you have enough developers and hosting services, security in Magento is not an issue. Security patches and timely notifications are released on an ongoing basis to keep merchants informed of security issues. Also, there are a variety of Magento security extensions. You can predict restrictions or block threats, strengthen passwords, search for changed files and vulnerabilities.