Word-of-mouth referrals are good for your business but they can’t bring enough potential customers to grow your business. This is where ‘content marketing’ fits in.
As per reports, the home improvement business in the United States has jumped over billions of dollars from 2020 to 2030. As per predictions, the figure will almost double by 2030. These numbers are sufficient to understand the amount of money spent by homeowners to renovate their homes.
And mix it with the fact that 81% of the US residents use smartphones to look for the things they need. It is very clear with such numbers how online customers can overpower local customers.
Using content marketing for generating home improvement leads is a cost-effective, and measurable way. Content marketing for home improvement businesses can help target specific audiences instead of putting advertisements on billboards or newspapers.
Home improvement businesses invest in online marketing not only for brand recognition for the future but also to generate handsome revenue.
So, here is our brief guide on how content marketing can help your home improvement business to grow faster!
Why Does Content Marketing Matter for Home Improvement Businesses?
The best way to reach potential customers is to become part of their research journey. You have to make sure they can reach you whenever they need home improvement services. There are many ways to achieve this, but content marketing is one of the easiest and cheapest ones.
Here are a few reasons why content marketing matters for your business. Or what is the importance of content marketing?
Easily Attract New Traffic
Search engines and humans both love quality and helpful content. Posting interesting and unique content on your website, blog, or as a guest post can help fetch traffic.
It will increase the chances of getting in the way of more customers and they click on your website links. You can make the content even more encouraging with further interaction by linking to another helpful blog.
Support to Build Your Company’s Reputation
When online visitors regularly notice your content, they will remember your home improvement brand. You can use your content to make a bond with the customers.
People are more interested in learning about any online service if they find your content interesting and engaging. This way you can automatically build your company’s reputation.
Help to Improve SEO Efforts
Content and search engine optimization are interrelated. Good content means a good ranking on search engine results pages. So, content marketing can help you to make a big space for SEO efforts.
The more content you put on your website or online channels, the more chances for you to get ranked higher in results. You can use keywords and phrases in your content as per your business requirements.
Using such strategic keywords can help people to know what your business is all about. It also gives clues to search engines to give you relevant space in the search results.
Enhanced Conversion Rates
When people read your content, chances are they will click on the relevant links. Well-placed call-to-actions can help a lot in this scenario. More clicking means a higher conversion rate. With enhanced conversions, you can generate more revenue and achieve your business goals easily.
As you can see there is a lot that content marketing can do for your home improvement business, let’s learn about some tips to achieve this!
How content marketing can help: some tips for home remodelers!
You can give a diverse range of home improvement content to attract online potential customers. Interested customers can then come to you when they need your help. So, here is how you can leverage this marketing strategy.
Persuade and Engage Customers
Home improvement is one of the businesses that can thrive on creative ideas and inspired designs. And content marketing is one of the least expensive ways to showcase your creativity.
You can use this marketing strategy to display visually appealing images, interactive videos, and case studies to lure your customers. This can ignite the imagination of the potential customers.
By creating unique content that can resonate with the desires of homeowners, you can have a controlled connection with your audience. So, try to be creative and unique while posting your business content online.
Enhance Online Presence
Content being all-pervasive in nature, can extend its impact beyond customer relationships. Good quality content can not only benefit your website but also thrive your business across various online platforms. It can help across all the stages of your business’s marketing funnel.
If you post strategic content, it can seamlessly integrate with SEO techniques to give your business a good rank in the search engines. This will boost the online presence of your home improvement company.
You can make effective content with the proper use of keywords. With all this, you can harness the power of SEO-driven content marketing to front your business up with the leading results.
Maintain an Upload Schedule
Search engines like Google crawl and index the content when you add new content to your website. The latest and relevant information on a routine basis can help search engines understand that you post valuable content for the audience.
Having a maintained schedule for posting online content can increase your chances of attaining higher rankings. And the more frequent content you add to your website, the more chances are for search engines to view your services as an authority in your field.
Apart from posting new content, you can update the old content with the latest stats and upgraded information. This can keep your content fresh and maintain your rankings in the results.
Utilize the Power of Social Media
Different social media platforms have become an integral part of the content marketing process. Not only can you post relevant content on social media channels, but also engage potential customers. You can also cultivate a community and get help from user-generated content.
There are many online platforms like Pinterest, which are specifically helping home improvement businesses beat their competitors. Such platforms focus on your visual content. On the other hand, platforms like Facebook can help to build groups and communities for deep discussions and networking.
If you utilize the power of social media in the right direction, you can make your content marketing efforts more effective. Also, social media channels are a good way to cultivate brand loyalty.
Do-it-yourself (DIY) tutorials or guides have a big value in the home improvement field. Homeowners can do a lot of things on their own if they can but with your ideas and help.
You can create a DIY guide to impart some of your knowledge on improvement tasks to your potential audience. For example, installing a new ceiling light, making a custom shoebox, or replacing door handles, etc.
Apart from such DIYs, you can make tutorials on ‘how to clean chimneys’, or ‘how to clean solar panels’. You can get a lot of engagement through such DIY guides. You can also mention the free products when posting DIY guides or tutorials.
If you give free advice or information to your customers, they will come to you when they need any service or have any questions. And this is the best you can get to make a chance to sell.
In DIY posts, you can add relevant links to the product pages, and you will naturally enhance conversion rates. This way you can get a good return on your investment through content marketing.
Explain Your Services Clearly
What is the use of your services if people are not able to understand what you are offering?
Nothing! So, the content on your website or any other online platform should clearly explain the services your home improvement business offers.
For instance, you can make dedicated pages for each of your services and products including prices and more details. You can encourage your customers to find out more about you through engaging product pages.
You can make pages to target specific industries or regions you are targeting or serving. This will increase your chances of having qualified traffic and you can lure these prospects to become your customers.
Apart from these content marketing tips for your home improvement business, the type of content you need to focus on is crucial too. Let’s know more about it!
Content Ideas for Home Improvement
Try to dedicate a question-answer web page for your home remodeling business. Here you can answer all the questions related to your products and services.
You can do an annual roundup of the top products on the market. It is one of the best ways to highlight your products or services.
and Video walk-throughs are the best examples to showcase your kitchen or temple renovation work. You can show your creativity and expertise through short videos. Visitors like to see short and brief videos to check your work.
You can make case studies featuring your recent projects to show your progress and display the quality of the work you have done.
Focus on How-to Content
Lastly, focus on the content for which people are searching. This way you can reach the desired audience before anyone. You can focus on how-to videos and guides to make this possible.
To Conclude: Be Ready to Improve Your Home Improvement Business Strategy!
Content plays an important role in assisting you to get enough leads for all kinds of businesses. And the best part is, you can use it for the entire customer journey to educate them towards conversions. With the help of content marketing, you can establish your home improvement business as a prominent authority in the respective field in a budget-friendly way.
The tips listed above may assist you in generating qualified leads with content marketing. And we have played our role to make you understand ‘how content marketing can help your home improvement business’. Now it’s up to you how you will use and implement such marketing tactics to broaden your business.