Video marketing is undoubtedly one of the most powerful strategies many small and large businesses have used in recent years. The popularity of video marketing has increased since the advent of this strategy.
YouTube is the leading platform for video marketing and research among millennials; you can understand that the audience is more interested in videos than in general. In most cases, clients prefer video samples over graphic or written samples.
Marketing leaders have also relied on video production to build awareness. You should use video marketing and boost your sales with eCommerce plugins.
Venturing digital marketing strategy with WooCommerce product videos effective for reaching your potential customers and convincing them to purchase. However, even though video accounts for over 70% of internet traffic, many myths and misconceptions exist about companies that don’t use video as a marketing tool.
From large to small, almost every business is rethinking video production because product video increases sales. Here are some of the most debunked marketing scams with relative benefits and facts.
#1. Too Expensive
A common and likely the most common myth about video marketing is that it’s too expensive, but it doesn’t have to be. Yes, if you are a commercial video producer, you can pay as much as you want.
But a video ad doesn’t have to cost you a fortune. Instead, you can focus on authenticity, sophistication, or another unexpected element that makes your content interesting (even if it’s shot on the phone).
Use videos to engage customers with you in a more interactive way. You can record or upload new content for some new videos. Rerun your creation.
#2. It needs to Be Professionally-Produced
When we talk about video advertising, most of us think of a Hollywood video, but it is a brand that we think will cost more than a thousand dollars.
But you don’t need a big budget or professional equipment to make great videos.
Yes, high-quality video production will give the best result. But you can still make great videos on your own or on a budget. Modern technology allows even a phone to record high-quality 1080p HD images. So you don’t need an expensive camera to start video marketing.
You see all these social media signage videos used to use the phone. And they turned out to be good. The main thing is that the video is clear and audible. After all, your audience doesn’t care how much money you spend on your videos as long as they are helpful and informative.
#3. Takes A Lot of Time
In a content-hungry world, quickly creating quality video resources isn’t just incredible; it’s necessary. What is relevant to the audience one week is irrelevant the next. And with just a few seconds to record them online, you won’t bother creating an unheard-of video.
But surprisingly, it saves time in the production process that needs to be spent before you pick up the camera. So while it may be tempting to start filming immediately, investing time and money in pre-production can speed up the entire video production process, from shooting to editing.
Use your pre-talent interviews as an opportunity to create additional content from the script, such as social media or articles. And ask your creative team to generate other results from ideas and tell exciting stories before you go on set.
By doing this, you will not only save production time but will ultimately cut more content into more videos for your ad campaigns and reduce the chance of re-editing.
#4. The only purpose is to generate Sales
Increase sales; after all, the primary and most obvious goal of video marketing is a means to an end. As with any good marketing plan, it’s great for generating leads and persuading customers to buy a product or service. Almost 90% of all video marketers reported being satisfied with the ROI of their videos, which shows how well the video is performing for money.
However, while video marketing will almost certainly improve your sales, other things can help your brand or business. Just as video marketing includes but is not limited to the creation of television commercials, it also includes but is not limited to social media content.
Video marketing is great for connecting with customers and establishing their trust in your brand or business, building awareness or informing your audience through product demonstrations, advertisements, how-to videos, and other educational content, keeping you relevant online, improving your SEO, improving customer perception of your public image and more.
#5. Impossible to Measure Results
It’s essential to use video analytics just as you would with any marketing effort. This can seem challenging, primarily if you use an inline icon that only displays the complete view. However, you can get more quantifiable results with a robust video asset database that will show you all the methods you need, such as how many people have watched your entire video and which parts of your video they liked the most.
You can also integrate this platform with your CRM to trigger responses based on what viewers have watched. For example, if someone cares about part of a video showing a product, you can ask a sales representative to contact them.
#6. Videos Are Hard To Update
Before, when a video was posted, it was hard to go back and edit it. And this can be a problem for many reasons. What if your policy changes? What happens if you add a deadline? How about a price update?
Future-proof your video by creating it in a custom format. Finally, you can easily switch between different views to update the video. Better yet, make your video compelling and show exceptional visuals relevant to the client watching it.
What if your video could update on its own? It’s possible. Live Video allows you to route videos and link them to real-time data streams so they can be edited.
#7. Video Has to Be Viral
The concept of quantity over quality is growing, and the fact that the amount of digital marketing is increasing day by day. For example, you can search YouTube for a few useless videos that have amassed millions of likes and quickly gone viral. In contrast, help videos don’t get millions of likes; forget about going viral.
The latter, of course, contributed to the promotion of the brand. Going viral is fun, but it’s not a business improvement solution – it’s a heartbreaking story. History has proven that getting a viral video is challenging until the event takes over the world.
In addition, there should be continuous work to attract viewers through SEO, organic reach, etc. If a business is targeting a specific group of people who are its audience, then they should be interested in the video.
The only goal should be to reach the target audience, connect with them and push them to buy. Marketers monitor brand awareness, lead generation, and customer training. Using the trio method, any business can get the desired benefit.
All these things will help to improve, strengthen and develop your brand or business. And while they may not have direct calls to action for customers to buy everything you sell, these types of videos can do the same to generate leads and increase sales, just a little more precisely. Advertisers often appreciate a more subtle approach when it comes to video marketing. Remember that viewers are more likely to watch your content if they get something out of it, such as information or entertainment, than content about trying to sell them something.