It’s essential to thank your customers whether you own a traditional store or an online store. If customers are happy with your friendly, grateful message, they will likely return to your store for a new purchase or share the services they purchased from your store with their family and friends. Wow, that means you’re getting free marketing from your customers. Sounds great, doesn’t it?
If you are in control of a WooCommerce store and want to increase sales, then you should consider the importance of amazing WooCommerce plugins like Role Based Price for WooCommerce, thank you pages, etc. This is also why we’re here to help you fully understand the thank you pages.
Before we get into the features, functions, and customizations, let’s first give you a clear definition of the WooCommerce thank you pages.
What is a Thank You Page in WooCommerce?
The WooCommerce thank you page, sometimes called the “Inbound Order” page in WooCommerce, is the page your customers see after submitting the form. Thank you page URL is in standard format …/checkout/order-received/…
Regardless of which product your customers have ordered, WooCommerce forwards them to the same thank you page as usual. But for some reason, many more store owners are creating their thank you pages for every product in their WooCommerce stores.
The Function of a Default WooCommerce Thank You Page
The primary function of the standard WooCommerce Thank You Page is to thank your customers and display the details of a previously placed order. As shown in the figure, you can see that it often has four main parts, including:
Thank You Message: First, send a message to your customers, thanking them for ordering in your store. Often it is “Thank you. Your order has been received”.
General Information: After you have thanked you, the page will display the order number, order date, email address, total cost, and payment method.
Order Details: This part contains product names, specific prices for each product, shipping cost, payment method, and total price.
Address: The customer’s invoice and shipping address are displayed here.
Customized WooCommerce Thank You Page
In addition to these standard elements, you can add some other cool pieces by customizing the WooCommerce thank you page:
Notification of What will Happen Next: For example, you can inform them that they received a confirmation email or phone call. Or tell them the status of your order: “Your order is being processed. You will receive a confirmation email shortly”.
Call to Action: This is the most rewarding part of finding a way to encourage your customers to do what they want the website to do. For example, introduce them to popular blog posts on the website, direct them to a special offer, related product, or service, or ask them to share some social media.
In general, it will have a lot to do with a custom thank you page. That way, you get up-converting to thank you pages instead of the usual WooCommerce thank you pages.
The Thank You Page as a Marketing Tool
Research shows that reaching a new customer is five times more expensive than getting an existing customer. And existing customers can spend up to five times more than new customers.
Why is this?
The customer who just bought from your store is in perfect shape. This is when the customer is high; he feels optimistic about your store, so he gets your marketing messages.
Thank you for using this page as a marketing tool:
- Increase sales
- Build trust
- Save yourself time
WooCommerce Custom Thank You Page Components
Let’s look at some of the elements or items you can add to your thank you page to make it a more effective sales tool.
Offering directly to a new customer is an excellent sales technique. The customer already feels optimistic about your products (you know this because they just bought from your store).
So in some stores, they may impress the offer to go back and make a new purchase. Also, WooCommerce discounts are a well-established advertising method.
And by using WooCommerce coupons, you can make sure that the use of coupons is limited. Therefore, the new coupon code can only be used by the customer. And you can also set the maximum usage.
Cross-selling is a method by that WooCommerce encourages customers to buy more products based on the content of their shopping cart or order.
Adding cross-selling to a website (especially if you’re also offering a coupon) can be just an extra boost a customer needs to go back and buy this thing.
In WooCommerce, you set up cross-selling for a product – so cross-selling tips on your thank you page would help your customers.
Thanks to the page, you can add custom content for several reasons. These include:
- Support information
- Delivery time
- Return information
- A personalized message to a customer who welcomes them to your site
Because the WooCommerce Thank Pages plugin uses WordPress posts, you can add any custom content, including text, images, and videos.
It is sometimes said that the experience of buying products to download from the WooCommerce store can be a bit flat. The thank you page is the perfect place to fix this – providing the customer with more information, download links, and inbound instructions.
Have you ever bought anything from a store built for Shopify? They have a very decent thank you page that includes a Google Map with the customer’s shipping address.
In addition to providing visual satisfaction, it increases user confidence. This may seem like a relatively small detail, but such things add up, sending customers positive signals about your store and products.
As the world’s largest online retailer, Amazon knows a few things about selling products. Among other things, they encourage customers to share their new purchases through a thank you note.
It has long been a fact that we tend to rely more on our peers’ recommendations than on any advertising or other advertising.
Seeing the tweet or Facebook posts of friends who are proud of new online purchases is a great way to attract consumers to your site. And indeed, users referred to by social networks are 71% more likely to turn into paying customers.